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CBS PARTNERS WITH THE AMERICAN RED CROSS TO PUT THE “DO” IN DONATION – WITH A CAMPAIGN TO INSPIRE ACTION IN SUPPORT OF THE ORGANIZATION’S WIDESPREAD LIFE-SAVING EFFORTS
Network Employees, Viewers and Beyond Are Invited to Join in Supporting the
American Red Cross as a Nation of “Do-ers” – Doing One’s Part to Help Others Through
Donations of Blood, Time and Money
The Multiplatform Initiative Across CBS’ Entertainment, News and Stations, and Sports Divisions Kicks Off Tomorrow with an Array of On-Air, Digital and Social Activations, Including a Special Segment on “Big Brother,” a CBS/Red Cross Partnership Video Featuring the John Legend Song “I Do,” and a “We Do It For…” Spot Running Digitally in Times Square, Socially and On-Air
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CBS Entertainment