SAN FRANCISCO – Sept. 23, 2025 – CBS Bay Area (KPIX-TV) is expanding its commitment to Northern California communities in Monterey and Santa Cruz counties beginning Tuesday, Sept. 23, through its partnership with KION. Viewers in Santa Cruz, Salinas, Monterey and Carmel will now see local reporting and weather coverage delivered by CBS Bay Area.

CBS Bay Area will deliver community-focused stories and state-of-the-art weather forecasts through the station’s proprietary AR/VR cutting edge studio.  

“CBS Bay Area is proud to serve viewers who call the Monterey Bay and Santa Cruz communities home, by telling their stories,” said Scott Warren, president and general manager of KPIX. “We are also excited for viewers to now see and experience their local weather forecasting in a more dynamic and accessible way through our cutting-edge AR/VR presentation technology.” 

As part of its commitment to covering news across Northern California, CBS Bay Area will add more resources to covering the Santa Cruz-Monterey-Salinas region and will extend its weather forecasting to include local coverage for those communities.  

“Our partnership with KPIX ensures that viewers across the Monterey, Salinas and Santa Cruz region continue to receive the high-quality local journalism they deserve,” said Rall Bradley, executive vice president of broadcast at News-Press & Gazette Company. “This collaboration brings together KION’s deep roots in the community with the trusted reporting and innovative storytelling of CBS Bay Area – delivering a seamless experience for viewers during a time of change.” 

This launch marks a return to the region for KPIX, which originally supplied CBS programming to KION (then KMST) when the station signed on in 1969. The move reinforces CBS’ broader commitment to delivering impactful local news across Northern California – from Lake Tahoe to the Santa Cruz coast – with a focus on community relevance and innovation.  

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