April 17, 2009

"Survivor: Tocantins" and "CSI" Place First in All Key Measures

            CBS placed first on Thursday in viewers, adults 18-49 and adults 25-54 led by time period winning SURVIVOR: TOCANTINS and CSI, according to Nielsen live plus same day ratings for April 16.

SURVIVOR: TOCANTINS was first in households (6.8/12), viewers (11.64m), adults 25-54 (4.4/12) and adults 18-49 (3.6/11).  Compared to last week, SURVIVOR was up +3% in both households (from 6.6/12) and adults 18-49 (from 3.5/11), even in adults 25-54 and added +400,000 viewers (from 11.24m, +4%). 

CSI was first in households (9.8/16), viewers (15.72m), adults 25-54 (5.1/13) and tied for first in adults 18-49 (3.8/10, with NBC). 

HARPER'S ISLAND was second in households (5.1/09), viewers (7.82m), adults 25-54 (3.0/08) and adults 18-49 (2.2/06).  HARPER'S ISLAND was up +9% in men 18-34 and retained all of its adult 18-34 audience from its premiere last week.

In addition to on-air*   *   *