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CBS WINS IN VIEWERS FOR THE SIXTH TIME IN SEVEN WEEKS THIS SUMMER
The Premieres of All Three New Summer Series - "Greatest American Dog," "Flashpoint" and "Big Brother" - Win Their Respective Time Periods in Viewers and Key Demos
"Swingtown" Posts Double Digit Percentage Increases Over Last Week
CBS Has Eight of the Top 10 Scripted Programs of the Week
CBS placed first in viewers for the sixth time in seven weeks this summer led by the premieres of three new series - GREATEST AMERICAN DOG, FLASHPOINT and BIG BROTHER - all of which won their respective time periods in all key measures, according to Nielsen live plus same day ratings for the week ending July 13, week 42 of the 2007-2008 television year.
Additionally, CBS's scripted series continued to post strong ratings while SWINGTOWN delivered double digit percentage increases over last week's performance.
For the week in viewers: CBS (6.88m), FOX (5.84m), ABC (5.52m) and NBC (5.51m). Summer-to-date in viewers, CBS (6.93m) leads FOX (6.18m), NBC (6.10m) and ABC (5.68m).
For the week in households: CBS (4.6/08), ABC (3.7/07), NBC (3.6/06) and FOX (3.6/07). Summer-to-date in households, CBS (4.7/08) is +21% ahead of both NBC and FOX (3.9/07, each) and +27% ahead of ABC (3.7/07).
For the week in key demographics: CBS was second in adults 25-54 (2.2/06, -0.1 behind FOX) and averaged a 1.6/05 in adults 18-49.
CBS's Weekly Highlights:
GREATEST AMERICAN DOG (P) premiered with a time period win in households (6.2/12), viewers (9.53m), adults 25-54 (2.8/09) and was tied for first in adults 18-49 (2.1/08, with FOX). This is CBS's best delivery in this time period in both viewers, adults 25-54 and adults 18-49 since May 8, 2008 (SURVIVOR: MICRONESIA).
FLASHPOINT (P) won its time period in households (5.3/10), viewers (8.13m), adults 25-54 (2.6/08) and adults 18-49 (1.9/06). FLASHPOINT was the night's top rated program in households, adults 25-54, adults 18-49 and the #1 program of the night in viewers. This was CBS's best delivery in the time slot in households, viewers, adults 25-54 and adults 18-49 since May 16, 2008 (NUMB3RS finale).
BIG BROTHER 10 SUNDAY (P) premiered with a 4.0/07, 6.13m viewers, 2.7/08 in adults 25-54 and 2.1/07 in adults 18-49. CBS placed first from 8:00-9:00 PM in households, viewers, adults 25-54 and adults 18-49. Compared to last year's BIG BROTHER SUNDAY premiere on July 8, 2008, CBS was up +5% in households (from 3.8/07), +8% in adults 25-54 (from 2.5/07), even in adults 18-49 and added +280,000 viewers (from 5.85m, +5%).
SWINGTOWN (3.8/07, 5.28m) was tied for first in households (with ABC), second in adults 25-54 (2.0/06) and adults 18-49 (1.7/05). SWINGTOWN was up +19% in households (from 3.2/06), +18% in adults 25-54 (from 1.7/05), +31% in adults 18-49 (from 1.3/05) and added +770,000 viewers (from 4.51m) compared to last week.
CBS top programs of the week: #4 CSI: CRIME SCENE INVESTIGATION (R) (an average of 9.86m viewers), #6 GREATEST AMERICAN DOG (P) (9.53m), #7 TWO AND A HALF MEN (R) (9.14m), #10 CSI: NY (R) (8.90m), #12 NCIS (R) (8.62m), #13 CSI: MIAMI (R) (8.41m), #14 60 MINUTES (R) (8.20m), #15 FLASHPOINT (P) (8.13m), #17 CRIMINAL MINDS (R) (7.83m), #18 THE PRICE IS RIGHT MILLION DOLLAR SPECTACULAR (R) (7.71m), #20 48 HOURS MYSTERY TUESDAY (R) (7.35m), #24 THE BIG BANG THEORY SPECIAL (R) (S) (6.93m) and #28 NUMB3RS 9:00 PM (R) (6.67m).
National Nielsen Rank for Demographic: PER2+ for 7/7/2008 - 7/13/2008
Persons 2+ (000)
1. America's Got Talent NBC 12729
2. Wipeout ABC 10598
3. The Bachelorette 7/7 (S) ABC 9990
4. CSI (R) CBS 9857
5. The Bachelorette ABC 9530
6. GREATEST AMERICAN DOG (P) CBS 9528
7. TWO AND A HALF MEN (R) CBS 9139
8. So You Think You Can Dance-Wednesday FOX 8934
9. Hell's Kitchen FOX 8913
10. CSI: NY (R) CBS 8895
11. So You Think You Can Dance-Thursday FOX 8853
12. NCIS (R) CBS 8623
13. CSI: MIAMI (R) CBS 8411
14. 60 MINUTES (R) CBS 8203
15. FLASHPOINT (P) CBS 8131
16. House-Monday 9P (R) FOX 7926
17. CRIMINAL MINDS (R) CBS 7831
18. PRICE IS RIGHT PRIMETIME (R) CBS 7712
19. Celebrity Family Feud NBC 7535
20. 48 HOURS MYSTERY TUESDAY (R) CBS 7352
National Nielsen Rank for Demographic: A2554 for 7/7/2008 - 7/13/2008
Adults 25-54
1. Wipeout ABC 4.7
2. Hell's Kitchen FOX 4.6
3. The Bachelorette 7/7 (S) ABC 4.2
4. America's Got Talent NBC 4.1
5. The Bachelorette ABC 3.8
6. TWO AND A HALF MEN (R) CBS 3.7
6. So You Think You Can Dance-Wednesday FOX 3.7
8. So You Think You Can Dance-Thursday FOX 3.3
9. House-Monday 9P (R) FOX 3.1
10. BABY BORROWERS NBC 3.0
10. CSI (R) CBS 3.0
12. THE BIG BANG THEORY SPCL (R)(S) CBS 2.9
12. I Survived A Japanese Game Show ABC 2.9
14. CSI: MIAMI (R) CBS 2.8
14. GREATEST AMERICAN DOG (P) CBS 2.8
14. Primetime: The Outsiders ABC 2.8
17. BIG BROTHER 10-SUNDAY (P) CBS 2.7
18. CSI: NY (R) CBS 2.6
18. FLASHPOINT (P) CBS 2.6
20. Law and Order: SVU (R) NBC 2.5
20. Celebrity Family Feud NBC 2.5
National Nielsen Rank for Demographic: A1849 for 7/7/2008 - 7/13/2008
Adults 18-49
1. Hell's Kitchen FOX 4.2
2. Wipeout ABC 4.0
3. The Bachelorette-7/7 (S) ABC 3.7
4. America's Got Talent NBC 3.4
4. The Bachelorette ABC 3.4
6. So You Think You Can Dance-Wednesday FOX 3.2
7. So You Think You Can Dance-Thursday FOX 3.0
8. Baby Borrowers NBC 2.9
8. TWO AND A HALF MEN (R) CBS 2.9
10. I Survived A Japanese Game Show ABC 2.7
11. House-Monday 9P (R) FOX 2.6
12. THE BIG BANG THEORY-SPCL (R)(S) CBS 2.3
12. Primetime: The Outsiders ABC 2.3
14. Family Guy (R) FOX 2.2
14. CSI (R) CBS 2.2
16. Last Comic Standing 6 NBC 2.1
16. GREATEST AMERICAN DOG (P) CBS 2.1
16. BIG BROTHER 10-SUNDAY (P) CBS 2.1
16. CSI: MIAMI (R) CBS 2.1
16. Law and Order: SVU (R) NBC 2.1
16. Celebrity Family Feud NBC 2.1
16. Smarter Than 5th Grader FOX 2.1
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Press Contacts:
Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com
Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
