Breakout Docu-series Starring Michael Vick Becomes the Highest-Viewed New Series Launch Premiere on BET Since 2024 

NEW YORK, NY – February 10, 2026 — BET’s hit docuseries The Coach Vick Experience returns Wednesday, February 11, at 10 PM ET / 9 PM CT, continuing its momentum following a breakout debut that delivered the highest-viewed (P2+) new series launch premiere on BET since 2024. The debut results underscore strong audience engagement with Michael Vick’s next chapter as head coach of Norfolk State University football.

This week, the stakes intensify as the Spartans rebound from a tough season opener and prepare for a heated interstate HBCU rivalry matchup against Virginia State. With players battling to prove themselves in practice and pressure mounting on game day, a critical quarterback decision pushes the Spartans into overtime. As the clock ticks down and the outcome hangs in the balance, Coach Vick is forced to live with the weight of his call, leaving the question looming: will the gamble define the season?

Episode 102 — “BIG STATE VS LITTLE STATE”
Coach Vick doubles down on Izzy for the comeback game, standing firm despite mounting doubts from players, coaches, and even those closest to him. But when the game starts to slip away and the pressure peaks, Coach makes a pivotal switch to Otto.

Link to episodic images HERE.

Produced by SMAC Entertainment, The Coach Vick Experience is executive produced by Constance Schwartz-Morini, FredAnthony Smith, Michael Vick, Kijafa Vick, Michael Strahan, and Deion Sanders, with Tiffany Lea Williams and Angela Aguilera serving as executive producers for BET.

Don’t miss The Coach Vick Experience, Wednesdays at 10 PM ET / 9 PM CT on BET.

All Data is derived from Nielsen’s Official Currency (Live + Same Day Big Data + Panel) 

ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together.

Through a powerful portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, BET connects audiences across cable, streaming, digital, live events, studios, and global platforms, delivering culturally resonant content that reflects the depth, creativity, and impact of the Black experience.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET announcements, visit paramountpressexpress.com/bet/.

ABOUT SMAC ENTERTAINMENT
Founded in 2011, SMAC Entertainment, a multi-dimensional talent management, music, branding and production company, brings together former NFL strategist and marketing executive, Constance Schwartz-Morini, and Pro Football Hall of Famer and Emmy Award-winning television host, Michael Strahan, to create a major presence in the sports and entertainment arena. In addition to representing globally recognized talent, SMAC produces a diversified slate of film and television content, with projects set up across primetime cable and broadcast networks including HBO, DIRECTV, Showtime, ABC, CBS, E!, NFL Network, and Nickelodeon, as well as top streamers like Prime Video and Netflix. In addition, SMAC has engineered multiple clothing brands including Michael Strahan®; MSX by Michael Strahan; as well as Erin Andrews’ licensed sportswear collection, WEAR by Erin Andrews.

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