BET EXPERIENCE 2026 INTRODUCES FIRST-EVER STANDALONE BETX CELEBRITY BASKETBALL GAME AT USC GALEN CENTER, HOSTED BY SHAD “BOW WOW” MOSS AND YUNG MIAMI

WITH PERFORMANCES FROM T.I., KING, DOMANI, INAYAH, CHEF BOY, KENTHEMAN, AND YK NIECE

LET’S RAP ABOUT IT” PODCAST HOSTS: DAVE EAST, FABOLOUS, JIM JONES, AND MAINO TO COACH ALL-STAR SQUAD

CELEBRITY PLAYERS TO BE ANNOUNCED

FETTY WAP TO HEADLINE BETX FANFEST MAINSTAGE PRESENTED BY HYUNDAI AT THE BEEHIVE ON FRIDAY, JUNE 26; FLO, SWAE LEE, KEY GLOCK, AND MORE JOIN THE WEEKEND LINEUP

Download the BET Experience App NOW on iOS and Android to
Register for the BETX FanFest and more!

iOS: https://apps.apple.com/us/app/bet-experience-2026/id654012055
Android: https://play.google.com/store/apps/details?id=com.aloompa.bet

“BET Experience” 2026 Media Credential Application: https://forms.gle/8xMHvM2HP8tFsSo77

FanFest assets HERE and Celebrity Basketball Game assets HERE

Los Angeles, CA, June 5, 2026 – BET Experience (BETX) announces the first-ever standalone BETX Celebrity Basketball Game, hosted by Shad “Bow Wow” Moss and Yung Miami at USC Galen Center, marking the event’s debut as its own dedicated experience separate from BETX FanFest. BETX is also expanding its FanFest MainStage programming, presented by Hyundai, with new talent and performers set to take the stage throughout this year’s event, all leading up to Culture’s Biggest Night, the “BET Awards” 2026.

General admission to BETX FanFest and the BETX Celebrity Basketball Game is free, with VIP and premium seating tickets available for purchase at betexperience.com.

BETX’S CELEBRITY BASKETBALL GAME

For the first time, the BETX Celebrity Basketball Game will be presented as a standalone event on Thursday, June 25 at 7:00 PM at USC Galen Center, hosted by Shad “Bow Wow” Moss and Yung Miami and featuring celebrity coaches Dave East, Fabolous, Jim Jones, and Maino of the “Let’s Rap About It” podcast, with additional coaches to be announced. Sponsors include Dove Deodorant and Tremfya, with additional partners to be announced.

Media “Arrivals” Correspondent Azzy Milan will cover celebrity players, coaches, performers, and hosts as they move through the branded tunnel walkway before tip-off, capturing fit-checks, game-day rituals, and the intersection of basketball, culture, and fashion through an elevated, editorial lens. Fans can watch from anywhere on BET's official YouTube and Facebook channels.

The game will feature a rendition of "Lift Every Voice and Sing" from Inayah, along with an opening performance from Chef Boy. Halftime entertainment will feature performances by KenTheMan and YK Niece, before the event wraps with a post-game set from T.I. with Domani and King.

Entry to the BETX Celebrity Basketball Game is free. Fans can register at betexperience.com, where premium seating is also available for purchase.

BETX FANFEST MAINSTAGE PRESENTED BY HYUNDAI

Additional talent has also been revealed for the BETX FanFest MainStage, presented by Hyundai, inviting attendees to a weekend of celebration, connection, and culture at The Beehive.

On Friday, June 26, Fetty Wap will light up the stage with a special headline performance, while Belly Gang Kushington, Dess Dior, FLO, KenTheMan, Key Glock, and ZEDDY WILL join previously announced performers DESTIN CONRAD, Fabolous, G Herbo, and Jaewon.

The energy continues on Saturday, June 27, as Big Marco aka Shamar, JayDon, Swae Lee, and Trap Dickey take the BETX FanFest MainStage, presented by Hyundai. They are joining the already announced lineup of Mariah the Scientist, B2K, Coi Leray, kwn, and Larry June.

THE EXCHANGE

BET Experience 2026 has added partners to The Exchange, a curated retail destination spotlighting Black and Brown-owned brands across fashion, beauty, art, and lifestyle. Fans can engage with the designers and visionaries shaping style and culture by shopping with brands such as Barriers, Black Fashion Fair, Brandon Blackwood, Cedric Mitchell, Curves by Sean Brown, Diallo, House of Aama, Mass Appeal, Meji Meji, Organic Garmentz, Pear Nova, and Supervsn.

Stay informed with real-time updates by following BET Experience on X @bet and join the conversation using #BETX.

THE CULTURE STAGE PRESENTED BY CARE FOR THE CULTURE

The energy continues at The BETX Culture Stage, presented by Care for the Culture and brought to you by Gilead, where globally recognized music collectives and community-driven experiences will keep the celebration going all weekend. Friday features Everyday People, widely celebrated as one of the world’s premier day-party experiences, bringing its signature blend of global sounds, Black joy, and community-first energy. On Saturday, Joe Kay’s genre-defining collective Soulection, known as “The Sound of Tomorrow,” brings its signature curation and a dynamic lineup of DJs.

To apply for media credentials please visit: https://forms.gle/8xMHvM2HP8tFsSo77. The deadline to apply for credentials is this Friday, June 5, 2026 at 5 pm PT.

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About BET Media Group
The BET Media Group, a unit of Paramount, a Skydance Corporation (Nasdaq: PSKY), is the world’s largest media company rooted in community, culture and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices and creating spaces where culture thrives and community comes together.

Through a powerful portfolio of brands including BET, BET+, BET Gospel, BET HER, BET Jams, BET Soul, BET Studios and VH1, BET connects audiences across cable, streaming, digital, live events, studios and global platforms, delivering culturally resonant content that reflects the depth, creativity and impact of the Black experience. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET announcements, visit paramountpressexpress.com/bet/.

About BET Awards

“BET Awards” is one of the most-watched award shows on cable television, according to the Nielsen Company. The “BET Awards” franchise remains the #1 program in cableTV history among African Americans, and it is the #1 telecast for BET every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

About BET Experience

BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access, and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience curates the culture, standing at the intersection of who this coveted segment is and where they’re headed.

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