BET EXPERIENCE PRESENTED BY SHEAMOISTURE ANNOUNCES FAN FEST HEADLINERS: GLORILLA TO PERFORM SATURDAY, JUNE 7, WITH MUSTARD PERFORMING  SUNDAY, JUNE 8

AMERIE, ANYCIA, BOSSMAN DLOW, CRIME MOB, KALAN.FRFR, KERI HILSON, LARUSSEL, MARIO, AND PRETTY RICKY JOIN THE LINEUP FOR A STAR-STUDDED WEEKEND OF LIVE PERFORMANCES AND IMMERSIVE FAN FEST ACTIVATIONS

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BET Experience, Presented by SheaMoisture Media Application:
https://betx25.pvitl.com/registration/press_registration_form_press

Los Angeles, CA, May 7, 2025 – BET Media Group today revealed new details for an electrifying  weekend of live performances from Amerie, Anycia, BossMan Dlow, Crime Mobb, GloRilla, Kalan.FrFr, Keri Hilson, LaRussell, Mario, Mustard, and Pretty Ricky at BET Experience, presented by SheaMoisture: Fan Fest 2025. Taking place at the Los Angeles Convention Center on June 7 &8, this 2-day cultural celebration will feature immersive Fan Fest activations, bringing together the best in music, culture, and community, culminating in the highly anticipated BET Awards 2025.

Kicking off the festivities on Saturday, June 7, chart-topping rap sensation GloRilla will headline with her high-energy anthems, alongside viral phenom BossMan Dlow. The excitement turns up with special sets from Southern rap legends Crime Mob, R&B icon Mario, timeless hitmaker Amerie, and rising rap star Anycia. GRAMMY(r)-winning producer Mustard brings his signature sound to the Fan Fest stage on Sunday, June 8, along with R&B group Pretty Ricky, songstress Keri Hilson, rising star Kalan.FrFr, and lyrical powerhouse LaRussell. With two nights of non-stop hits, throwback classics, and surprise moments, BET Experience Fan Fest 2025 delivers an unforgettable celebration of hip-hop and R&B.

Beyond the electrifying mainstage performances, BET Experience Fan Fest 2025 offers fans an immersive weekend with can’t-miss activations, including:

• BETX Industry Talks: Through panels, masterclasses, and moderated conversations  led by industry pros—writers, creators, artists, and actors—attendees gain real-world insights, tools, and unfiltered advice on navigating the business of entertainment.

• 106 & Park Set: A lineup of the show’s iconic hosts will take center stage, guiding fans through an immersive recreation of the original 106 & Park set, complete with photo opportunities, surprise appearances, and nostalgic moments.

• Club Eden: Inspired by smash hit BET+ original series All The Queen’s Men, this upscale lounge offers craft cocktails, special guest guest DJ sets , and enchanting energy..

• We Got You, Sis!  Salon: Featuring bold beauty activations that put Black women’s beauty and fashion center stage, while providing a welcoming space for relaxation.

• BETX Open Casting Call: Where aspiring talent will have the once-in-a-lifetime opportunity to audition live in front of Emmy® Award-winning Casting Director and BET Head of Original Programming Casting, Robi Reed, the BET Talent & Casting team, and other  entertainment industry leaders. Find out more information on how to participate at https://www.BETExperience.com.

HOW TO ATTEND:
Register NOW for free access to BET Experience 2025, presented by SheaMoisture at https://www.BETExperience.com

BET Experience sets the tone for Monday, June 9,  the premiere of “BET Awards” 2025. Additional “BET Experience” 2025 talent and programming will be announced at a later date. Stay informed with real-time updates by following BET Experience on Twitter/X @bet, and join the conversation using #BETX. 

“BET Experience” 2025 is co-produced by Live Nation Urban.

ABOUT BET EXPERIENCE
BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience curates the culture, standing at  the intersection of who this coveted segment is and where they’re  headed.

ABOUT BET MEDIA GROUP

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit www.paramountpressexpress.com/bet.

ABOUT LIVE NATION
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.

Live Nation Urban (LNU) remains North America’s preeminent producer of concert experiences, festivals, and platforms headlined, curated, and owned by black talent. Operating in partnership with Live Nation Entertainment, the world’s leading live entertainment company, the company sets the tone for culture with over a dozen sought-after festival brands such as Roots Picnic, Broccoli City, Exodus Music & Arts Festival, ONE Musicfest, Strength of a Woman, and more.

Beyond their captivating live events, Live Nation Urban has established themselves as key social architects in black culture with their innovative initiatives that include Juneteenth: A Global Celebration (broadcast on CNN), Kerry Washington’s THICKER THAN WATER book tour, and a special Hip-Hop 50 event at the home of Vice President Kamala Harris in addition to tours by artists such as Ari Lennox, Kirk Franklin, Davido, LL Cool J, Jill Scott, Jodeci, and Raphael Saadiq. The LNU-produced “A Grammy Salute to 50 Years of Hip-Hop” special garnered a nomination at the NAACP Image Awards for “Outstanding Variety Show.” Live Nation Urban continues to grow across hip-hop, R&B, soul, and gospel as the most trusted purveyor of live urban music. For additional information, visit https://livenationurban.com/.

Contacts:
Johnny Cooper

Johnny.Cooper@bet.net 

Autumn Griffin

Autumn.Griffin@bet.net