BET MEDIA HOUSE LAUNCHES AS THE INDUSTRY'S PREMIER MULTI-PLATFORM PARTNERSHIP

THE PREMIUM HUB UNITES CULTURE'S MOST INFLUENTIAL MEDIA VOICES TO CREATE REAL-TIME CONTENT ECOSYSTEM AHEAD OF “BET AWARDS” 2026

“BET AWARDS” 2026 TO AIR LIVE ON JUNE 28, 2026, AT 8 PM ET/PT ON BET &  SIMULCAST ACROSS BET HER, CMT, LOGO, MTV, MTV2, NICKELODEON (NAN), PARAMOUNT, POP, VH1, COMEDY CENTRAL, AND TV LAND.

New York, NY – June 25, 2026 – BET today announced the launch of BET Media House, the industry's premier multi-platform partnership uniting culture's most influential media voices into a real-time content ecosystem ahead of “BET Awards” 2026.

BET Media House brings together 38 media partners across podcasts, social platforms, and syndicated and local radio, creating a centralized destination for authentic storytelling, live programming, and co-branded amplification. As a sponsor, Procter & Gamble anchors this curated environment built for meaningful engagement with culture-forward audiences.

"BET Media House represents the future of how brands engage with culture," said Tiyale Hayes, Executive Vice President, Marketing and Audience Development, Paramount Television Entertainment Group. "By uniting the most influential voices in Black media under one roof, we're creating a new way to connect with consumers—one rooted in authentic, endemic connections that drive deeper engagement and help fans feel truly invited to the BET Awards."

For more than two decades, this footprint has evolved from a radio-first activation into a multi-platform content engine. As media consumption has shifted across audio, social, and digital, BET Media House now meets audiences where they are, delivering reach, credibility, and cultural authenticity at scale.

BET Media House partners include Amplify Africa, Az If, Baller Alert, Bay Bay (KKDAFM, Dallas), Bootleg Kev (KRRLFM, Los Angeles), Don't Call Me White Girl, DJ SELF (WWPRFM, New York), Ebony, Essence, For the Fellas, Gary With The Tea (Rickey Smiley Show), Girls Night In, Greg Street (WVEEFM, Atlanta), Grits & Eggs, Heir Time, Hollywood Unlocked, Hot 97 (New York), iHeartMedia (National), Onsite! Media , Jasmine (D.L. Hughley Show), Jason Lee Show (CBS News LA), Let's Rap About It, Lou Young, Nina Brown (WHURFM, Washington D.C.), Okay Africa / Player, Plugged In, Radio One (Multi-Market), Revolt TV, Sirius XM, SpiritualWord, The Pre-Game with Kayla Nicole, The Shade Room, and Yung Joc (WWSZAM, Atlanta).

ABOUT BET MEDIA HOUSE
BET Media House draws on more than 25 years of industry leadership as a premium content engine and industry-only hub, bringing together BET's most influential media partners, creators, and cultural voices. It serves as a real-time, multi-platform content pipeline designed to drive awareness and cultural conversation around the defining moments in Black culture.

ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount, a Skydance Corporation (Nasdaq: PSKY), is the world's largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together. Through a powerful portfolio of brands—including BET, BET Her, BET Studios, and VH1—along with FAST channels such as BET Tyler Perry Comedy, BET Tyler Perry Drama, BET Comedy Movies, BET Cinema, BET Classics, BET Visionaries, BET Throwbacks, and BET Pluto, BET connects audiences across cable, digital, live events, studios, and global platforms. Together, these platforms deliver culturally resonant content that reflects the depth, creativity, and impact of the Black experience. For more information, visit www.bet.com and follow @BET on social platforms. For additional announcements, visit paramountpressexpress.com/bet/.

ABOUT BET AWARDS
"BET Awards" is one of the most-watched award shows on cable television, according to the Nielsen Company. The "BET Awards" franchise remains the #1 program in cable TV history among African-Americans, and it is the #1 telecast for BET every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

ABOUT BET EXPERIENCE
BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access, and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience curates the culture, standing at the intersection of who this coveted segment is and where they're headed.

BET Media House Contacts
MediaHouse@bet.com

BET Press Contacts
Mercedes Smith
Mercedes.Smith@bet.net

Autumn Griffin
Autumn.Griffin@bet.net

Erica Knox
Erica.Knox@bet.net